What is Etsy Offsite Ads, It’s Benefits & How To Turnoff Etsy Offsite Ads

Let me write this article step by step for your convenience:

What are Etsy offsite ads:

Etsy Offsite Ads is an advertising program that allows Etsy sellers to promote their products on external websites and platforms, such as Google, Facebook, Instagram, and Pinterest. Etsy offsite ads begin when you list your goods on the Etsy platform and Etsy begins promoting it  to larger audience, implying that your product will reach larger audience through Google, Facebook, Instagram, and Pinterest and that Etsy will charge fees only when that audience converts into sale.

You don’t need to do anything to be eligible for Etsy’s Offsite Ads. Etsy works with partner sites and networks to promote your listings on their pages. We send them all listing inventory information on Etsy, including the listings’ descriptions, photos, titles, and more. The site’s advertising algorithm uses those details to match a user's search or profile info to your listing ad. They make sure to show the most relevant items for every user profile and/or search query.

The offsite advertising fee depends on the revenue you’ve made on Etsy in the past 365 days:

  • If your Etsy shop made less than $10,000 USD, you’ll be charged a 15% fee for an order attributed to an Offsite Ad on the amount you made from your sale before the advertising fee was applied.
  • If your Etsy shop made at least $10,000 USD, you’ll get a discounted fee of 12%.

Here is link to the video for further information on Etsy  offsite ads:

What are the Benefits of Etsy Offsite Ads:

Etsy Offsite Ads offer several benefits to sellers looking to expand their reach and drive more sales. This allows you to reach broader audience, which leads to more clicks and sales of your goods.

Here Are Some Benefits Of Using Etsy Offsite Ads:

  1. Increased Exposure: Through Etsy Offsite Ads, sellers can reach a wider audience outside of the Etsy platform. This means more potential customers can discover their products and increase the chance of making a sale.
  2. More Sales: Increased exposure can lead to more sales for sellers. As their products are promoted on external platforms, it can attract customers who may not have otherwise found their store on Etsy.
  3. Easy to Use: Etsy offsite ads begin when you list your goods on the Etsy platform and Etsy begins promoting it to larger audience, implying that your product will reach larger audience through Google, Facebook, Instagram, and Pinterest. Setting up Offsite Ads is easy and straightforward. Once a seller opts into the program, Etsy takes care of promoting their products on external platforms, leaving the seller free to focus on other aspects of their business.
  4. Cost-effective: The program operates on a cost-per-sale model, which means sellers only pay when their promoted product sells. This can be a cost-effective way to reach new customers and generate more sales.
  5. Professional Support: Etsy provides support for sellers using Offsite Ads. If sellers have any questions or issues, they can reach out to Etsy's customer support team for assistance.

How To Turn Off Etsy Offsite Ads:

Here are the steps to turn off Etsy Offsite Ads:

  1. Log in to your Etsy account and go to your Shop Manager.
  2. Click on "Marketing" in the left-hand menu.
  3. Click on "Offsite Ads" in the submenu.
  4. On the Offsite Ads page, scroll down to the "Settings" section.
  5. In the "Settings" section, you will see a toggle switch labeled "Advertise on other websites." Toggle this switch to the off position to turn off Offsite Ads.
  6. Once your current campaigns have ended, you will no longer be charged for Offsite Ads and your products will no longer be promoted on external platforms.

Note that once you turn off Offsite Ads, you will need to manually promote your products on external platforms if you wish to continue advertising them outside of Etsy. Additionally, turning off Offsite Ads may result in decreased exposure and potentially lower sales. Therefore, it is important to carefully consider the potential impact before deciding to turn off Offsite

Thank you & Good Luck!

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